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Home trades

Make it easy to see the jobs you do, where you work and how customers can reach you.

9 things to check

1. Name the jobs you take on and the towns you cover.People need to know you can do their job in their area.
2. Give common services their own pages, with the work described in plain words.A page about a specific job helps customers judge whether to call.
3. Show clear photos of completed work, with permission from the customer.Real work helps people see the standard of finish.
4. Put a tap-to-call number near the top of each page.Someone with an urgent repair can call without searching for your details.
5. State when you answer calls and whether you offer emergency work.Customers can tell whether to call now or arrange a visit.
6. Explain how estimates and site visits work.People know what happens before they commit to a job.
7. For gas work, show your Gas Safe number; for other work, show any relevant registration you hold.Customers can check a claim for themselves.
8. Keep your Google category, hours and service area accurate.Your listing should reflect the work you actually take on.
9. Ask for a review after the job is finished, with a direct link.Recent accounts of completed work help the next customer decide.