Guides

Local businesses

Whatever you do, make your work, contact details and next steps easy to find.

9 things to check

1. Say what you do and where you work on the homepage.Customers can tell whether they have found the right business.
2. Put a clear contact route near the top of each page.People can get in touch without searching.
3. Keep your Google category, hours and contact details current.The listing is often seen before the website.
4. Explain how an enquiry becomes a booking or order.Customers know what to expect next.
5. Show real examples of your work with permission.Examples help people understand what you provide.
6. Name the areas you cover or the location customers can visit.People can tell whether the service is available to them.
7. Ask for a review after completed work or a purchase.Recent feedback helps other customers decide.
8. If you are a limited company, show the required company details.Customers can identify the company behind the site.
9. Link to a privacy notice if you collect personal information.Customers can see how their details are used.