Guides

Health and fitness

Give people enough detail to choose a suitable service and understand how appointments work.

9 things to check

1. Describe each service and who it is suitable for.People can decide whether to ask about an appointment.
2. Show practitioner qualifications and relevant registration, such as GDC for dentists or HCPC for physiotherapists.Patients and clients can check who will see them.
3. Explain how to book, change or cancel an appointment.People know what to do when their plans change.
4. State whether you offer in-person, online or home appointments.Clients can choose a format that works for them.
5. Show access details, including stairs and parking where relevant.People can plan their visit.
6. Keep Google hours and location details current.A wrong address or closing time can waste a trip.
7. Explain what to bring to a first appointment.Clients can arrive prepared.
8. Ask for reviews without pressuring people to discuss private health details.A useful review does not need sensitive information.
9. Keep claims about results measured and supported.People need a fair picture of what a service can offer.